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Reaching Consumers

Cello Writing Instruments has made impressive inroads and garnered a flawless reputation in over 62 countries across the world including USA. Gulf States, the Far East, Africa, the Baltic nations, Scandinavian countries and CIS countries of the former USSR. Cello also supplies to major US Retail brands such as Staples and Office Depot.
With a robust sales and distribution network Cello reaches the length and breadth of our Country in line with the company’s philosophy
Cello Writing Instruments has made impressive inroads and garnered a flawless reputation in over 70 countries across the world including USA, Gulf States, the Far East, Africa, Baltic nations, Scandinavian countries and CIS countries of the former USSR. Cello also supplies to major US Retail brands such as Walmart and Office Depot. The ever increasing popularity and demand for our writing instruments in these regions alone has sent our annual exports turnover soaring to Rs. 161 Crores (US$ 26.42 mn) (F.Y. 2014- 2015), which is almost 33% of our domestic turnover.